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组态视角下促进辟谣信息传播效果的多元路径及关键因素研究

Research on multiple paths and key factors of promoting rumor-refuting information dissemination effec from the perspective of configuration

摘要:[目的]探究社交媒体环境下辟谣信息产生高传播效果的组合路径及关键影响因素。 [方法]本文基于组态视角,通过新浪微博获取辟谣数据,利用模糊集定性比较分析方法(fsQCA)探究高传播效果的形成路径并进一步分析关键因素。 [结果]结果表明,一共有4条组合路径能够产生高传播效果,所有路径的整体覆盖度约为46.1%,所有路径的原始覆盖度均高于唯一覆盖度,总体解的一致性水平高于0.8。 [局限]首先,影响辟谣信息传播效果的因素有很多,而本文仅仅考虑了部分因素;其次,本研究所有数据均来源于新浪微博,因此研究结论是否适用于其他社交媒体难以确定。 [结论]研究发现,产生高传播效果的路径主要可以归纳为3种模式(信息驱动模式、主体驱动模式及协同驱动模式);信息原创性与丰富性是高传播效果产生的关键因素,具有不可或缺的作用;另外,组态间的等效性也能够为现有文献中不一致的研究结论提供一定的理论解释。

英文摘要:[Objective]Explore the combination path and key influencing factors of high propagation effect of rumor refuting information in social media environment. [Methods] Based on the perspective of configuration, this paper obtained rumor dispelling data from Sina Weibo, explored the formation path of high communication effect by using fuzzy set qualitative comparative analysis (fsQCA) and further analyzed the key factors. [Results]The results show that a total of four combined paths can produce high propagation effect, the overall coverage of all paths is about 46.1%, the original coverage of all paths is higher than the unique coverage, and the consistency level of the overall solution is higher than 0.8. [Limitations] First of all, there are many factors that affect the spread effect of rumor refuting information, and this paper only considers some of them. Secondly, all the data in this study are from Sina Weibo, so it is difficult to determine whether the research conclusion can be applied to other social media. [Conclusions]It is found that there are three modes (information-driven mode, agent-driven mode and collaborative driven mode) that produce high communication effect. Originality and richness of information are the key factors of high communication effect and play an indispensable role. In addition, the equivalence between configurations can also provide a theoretical explanation for the inconsistent research conclusions in the existing literature.

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[V1] 2022-06-22 16:04:08 chinaXiv:202206.00166V1 下载全文
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