科普融入学术塑造期刊品牌——以《西部林业科学》为例

• 作者： 罗群 ¹
• 作者单位：
  1.  云南省林业和草原科学院《西部林业科学》编辑部
• 提交时间：2023-05-23

摘要: 目的】探讨在学术期刊中融合科普的应用对塑造和提升期刊品牌的作用，旨在为学术期刊的发展提供一定的启示和借鉴。【方法】以《西部林业科学》期刊为例，重点分析期刊品牌的创新、高质量、特色和可持续发展方面的内容。【结果】通过将科普元素与学术和艺术相结合，与科研团队合作优化内容体系、资源聚集和服务性的特点，打造区域性、先进性和服务性特色，持续推进学术和社会交流、内容创新和创新性发展等措施，成功实现了期刊的可持续发展。【结论】期刊的高品质和良好的声誉，具有强大的品牌效应和深远的影响力。

Abstract: Purposes This paper explores the application of incorporating popular science into academic journals to shape and enhance the brand of journals, aiming to provide enlightenment and reference for the development of academic journals. Methods Taking Journal of West China Forestry Science as an example, this paper focuses on the innovation, high quality, characteristics and sustainable development of the journal brand. Findings By combining popular science elements with academia and art, optimizing the content system, resource aggregation and service-oriented characteristics in cooperation with the research team, creating regional, advanced and service-oriented features, and continuously promoting academic and social exchanges, content innovation and innovative development, the sustainable development of the journal has been successfully achieved. Conclusions Journals with high quality and good reputation have strong brand effects and far-reaching influence.

• 来自： 宋永辉
• 期刊： 中国科技期刊研究
• 分类： 图书馆学、情报学 >> 图书馆学
• 投稿状态： 已投稿期刊
• 引用： ChinaXiv:202305.00216 (或此版本 ChinaXiv:202305.00216V1)
  doi:10.12074/202305.00216
  CSTR:32003.36.ChinaXiv.202305.00216.V1
• 推荐引用方式： 罗群.(2023).科普融入学术塑造期刊品牌——以《西部林业科学》为例.中国科技期刊研究.[ChinaXiv:202305.00216] (点此复制)