Standard ? Refinement ? Counter-Enlightenment: Reflection on Reading Promotion in the First 20 Years of the 21st Century from the Perspective of High Quality Development of Chinese path to modernization Libraries
摘要: 反思和经验是认识真理的二重手段。新世纪的阅读推广已经走过了20余年，不论是传统的还是新型的阅读推广，都需要在发展中不断地被反思和扬弃，才能让我们获得启迪、指导实践。本文以法兰克福学派社会文化批判理论为认识工具，以读者业已产生的虚假需求、案例大赛如法炮制的伪个性化、数据商奉为圭臬的工具理性和物化意识、文化工业视域下阅读推广的反启蒙性为聚焦视域，揭示出新时代我国阅读推广存在的问题以及值得读者和推广者注意的方面。反思和经验是认识真理的二重手段。新世纪的阅读推广已经走过了20余年，不论是传统的还是新型的阅读推广，都需要在发展中不断地被反思和扬弃，才能让我们获得启迪、指导实践。本文以法兰克福学派社会文化批判理论为认识工具，以读者业已产生的虚假需求、案例大赛如法炮制的伪个性化、数据商奉为圭臬的工具理性和物化意识、文化工业视域下阅读推广的反启蒙性为聚焦视域，揭示出新时代我国阅读推广存在的问题以及值得读者和推广者注意的方面。
Abstract: Reflection and experience are dual means of knowing truth. It has been more than 20 years for reading promotion in the new century. Whether it is traditional or new type of reading promotion, it needs to be constantly reflected and abandoned in the process of development, so that we can gain inspiration and guide practice. This paper uses the Frankfurt School's social and cultural critical theory as a cognitive tool, the false needs that readers have already generated, the pseudo-individuation of the case competition, the instrumental rationality and materialization consciousness that data commerce takes as the standard, and the anti-enlightenment of reading promotion from the perspective of the cultural industry. Focusing on the horizon, it reveals the problems existing in my country's reading promotion in the new era and the aspects worthy of the attention ofreaders and promoters.
| [V1] | 2023-09-25 14:56:32 | ChinaXiv:202309.00180V1 | 下载全文 |
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