Media Convergence in A Metaverse Perspective —Exploration of Economic Development Path of T2O Business Model

Subjects: Management Science >> Other Disciplines of Management Science submitted time 2022-11-24 Cooperative journals: 《2022年第三届传播、创新和经济管理国际研讨会》

Guan Yingying Qin Wei

Abstract： According to the 48th China Internet Network Information Center (CNNIC), there are currently 1.011 billion Internet users in China, and the Internet penetration rate is 71.6%. The development of the industry and the life of the public are closely related to the Internet. In 2021, which is called the first year of the Metaverse, all industries in China are actively preparing for the integration into the Metaverse, and Metaverse integration has become a windfall for the development of various industries. Compared with the first year of the Metaverse, as early as 2017, Chinese e-commerce industry integrated the cultural industry to form a T2O business model, and used AR technology and VR panoramic technology to make initial exploration into the Metaverse field. This paper compares specific cases and explores the economic development path of the "TV + e-commerce" business model under the Metaverse perspective.

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