Research on consumer medication adherence: A two-stage theoretical model

Subjects: Psychology >> Applied Psychology Subjects: Management Science >> Other Disciplines of Management Science submitted time 2024-01-18

SHEN Manqiong LIAO Jiancai WANG Haizhong

Abstract： The debate over whether individual health behavior changes occur in stages is currently a controversial focal point. Medication adherence, as a crucial indicator influencing health care outcomes, significantly impacts an individual's physical and mental well-being. Previous reviews of medication adherence levels have predominantly adopted a medical perspective, focusing on adherence behavior related to specific diseases. However, within the context of the increasingly market-driven health care industry, there is a dearth of research exploring the influence of information processing methods and psychological processes on consumer medication adherence behavior from the consumer's perspective. Additionally, existing research lacks theoretical categorization and discourse on adherence behavior. Drawing upon the two-stage theory model, this review examines factors within the marketing domain that influence consumer medication adherence behaviors, elucidating intervention strategies, and proposing future research trends and prospects. Theoretically, this contributes to understanding individual medication adherence behavior within the stages of health behavior change, enriching the stage theories within the health domain. Practically, it aids in better comprehending consumer mental health and behavioral patterns, offering marketing insights for chronic disease management.
 

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