Opportunities, current situation, and improvement path of international communication of Chinese think tanks in social media era

Subjects: Other Disciplines >> Synthetic discipline submitted time 2024-05-18 Cooperative journals: 《中国科学院院刊》

ZHANG Zhiqiang CHEN Xiujuan HAN Ye

Abstract： As a strategic and policy research and decision-making consulting institution, the international influence of think tanks is an important manifestation of a country’s soft power and an important component of its comprehensive national strength in the era of globalization. Enhancing international communication power of think tanks is a key measure for shaping their international influence and an important strategy for a country’s external communication. In today’s era, international social media, as an important channel for think tanks to spread abroad, strengthening the communication power of Chinese think tanks in international social media is the main direction to enhance their international influence. This study analyzes the opportunities brought by the social media era to the international dissemination of Chinese think tanks, compares the differences between current Chinese think tanks and internationally renowned think tanks by using international social media for external dissemination, and then proposes effective approaches to enhance the international dissemination capacity of Chinese think tanks in the social media era based on the Chinese context. The results will provide reference and inspiration for the construction of international communication for Chinese think tanks, especially for enhancing their international communication power through international social media. This study finds that there is a certain gap between Chinese think tanks and foreign think tanks in terms of international communication power. In the social media era, it is recommended that Chinese think tanks consider the international communication ability of think tanks as an important component of their core business capability system, build and strengthen the four key networks of think tanks: ideology, resources, information, dissemination, and implement combination strategy of internationalization, openness, academic circle, circle of friends, ideological power, macro issues, social media, popular broadcasters to enhance the international communication power of think tanks.

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