Subjects: Management Science >> Other Disciplines of Management Science submitted time 2022-11-24 Cooperative journals: 《2022年第三届传播、创新和经济管理国际研讨会》
Abstract： From broadcasting to the establishment of audio platforms to the booming ear economy, sound has found its home in the era of short video by virtue of its own irreplaceability. And the development of intelligent text to speech technology lowers the entry threshold of dubbing industry. On this basis, the theory of affordances provides insight into the impact of technology on users and their interrelationships. The study found that the frequency of use of text to speech technology has a greater effect on users, while the length of each use has no significant effect.
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