Frame of thinking: The influence of short video on the linearized thinking mode of network users

分类： 管理学 >> 管理学其他学科 提交时间： 2022-11-23 合作期刊: 《2022年第三届传播、创新和经济管理国际研讨会》

Shan Yaoxuan Chen Yiru

摘要： As a new intelligent media, short video not only brings information and entertainment to users, but also has an impact on users' thinking and mind. This paper studies the thinking mode of short video users through the research method of questionnaire survey and in-depth interview: Will short video contact lead to the linearization of users' thinking? Are there any differences in the effects on different users? Why does this happen? It is found that the short video does not linearize the users' thinking mode; the linearization thinking degree of different short video users is significantly different. Finally, this study analyzes the causes of this phenomenon, and further points its practical significance and suggestions for improving short video platforms.

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