Extended Reality Boosts the Development of Tourism: the Relationship between Tourist Experience, Perceived Value and Behavior Intention in Red Tourism

分类： 工程与技术科学 >> 工程与技术科学其他学科 提交时间： 2023-01-03 合作期刊: 《2022年第三届艺术设计、传播与工程科学研讨会》

Ying Wang Yanling Huang Jin Wu

摘要： The advent of extended reality (XR) in red tourism is revamping tourist experience. Compare to tour guide service in other-directed travel, the influence of XR technology in self-directed travel on perceived value and behavior intention needs further research. This paper constructs a conceptual model based on the relationship between tourist experience, perceived value and behavior intention. Basic data in the memorial hall in a memorial park dedicated to the Battle of the Xiangjiang River during the Long March were obtained through questionnaire survey. After collecting the data, this paper uses structural equation model to verify the hypotheses. As a result of this analysis, the present study offers the following conclusions: First, self-directed tourist experience has positive influence on knowledge value and experience value. Second,other-directed tourist experience has positive influence on knowledge value and sentimental value. Third, experience value, self-directed tourist experience and other-directed tourist experience has positive influence on behavior intention.

 点击量 1110  下载量 338  评论