Subjects: Other Disciplines >> Synthetic discipline submitted time 2023-10-09 Cooperative journals: 《心理学报》
Abstract： Culture has important social attributes. Previous studies have shown that adding traditional cultural attributes to a product, i.e., increasing the product's cultural load, can improve consumers' evaluations of the product. However, it is unclear how this affects brand evaluations. We infer that adding traditional cultural attributes to a product may increase the perceived social value of the product and, in turn, improve consumers' evaluations of the status of the brand to which the product belongs. Furthermore, this positive effect may be stronger for utilitarian than for hedonic products.Four behavioral studies and one brain-imaging study were conducted. Study 1 used a one-factor design with traditional cultural load (low vs. high) as the between-participant factor to examine the main effect of the traditional cultural load on brand status evaluations. Study 2 used a 2 (traditional cultural load: low vs. high) × 2 (product type: utilitarian vs. hedonic) between-participant design to assess the boundary of the main effect. Study 3a and 3b adopted a one-factor between-participant design to confirm the uniqueness of traditional culture by comparing it with modern culture (high-modern culture vs. low-traditional culture vs. high-traditional culture) and traditional Western culture (high-traditional Western culture vs. low-traditional culture vs. high-traditional Chinese culture), respectively, and also to reveal a mediating role of perceived social value. Finally, Study 4 used a one-factor within-participant design (low traditional culture load vs. high traditional culture load) to confirm the main effect and the mediating role of perceived social value again in an offline experiment. In addition, brain activations of a subset of participants in Study 4 were also measured throughout the experiment using functional near-infrared spectroscopy. The results of Study 1 showed that increasing the traditional cultural load of a product can improve the perceived status of the brand. Study 2 found the boundary of this effect. Compared to hedonic product brands, utilitarian product brands are more likely to be affected by the traditional cultural load of products. Increasing the traditional cultural load helps to increase the status of utilitarian product brands. Furthermore, the results of Study 3 and Study 4 suggested that the positive effect of product traditional cultural load on brand status is mainly due to the increase in perceived social value. Study 4b found that only in the multi-person social scenario did brain regions associated with social and reward processing show higher levels of activation. Our theoretical contribution is threefold. First, this research deepens the understanding of the traditional cultural load of products and establishes the link between the traditional cultural load of products and brand status. Second, it unravels the influence of the social attributes of traditional culture on the social value of the product, making it a key mediator in explaining the increase in brand status. Third, we reveal the limitations of using traditional culture in brand management. In addition, our research findings have important practical implications for guiding domestic brands to enhance their brand status.
Subjects: Library Science，Information Science >> Library Science submitted time 2023-08-27 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] Based on the scientific data, we constructed a new collaboration network and compared with cooperative network of traditional publications. By exploring the differences of the two collaboration network from the perspective of network analysis, this paper provided reference for scientific data management. [Method/process] Taking clinical science database of ClinicalTrials.gov website as an example, this paper used crawler technology to capture the metadata of traditional publication and clinical trial research. Then, based on these two kinds of metadata, this paper constructed different cooperative networks respectively. Finally, it used complex network analysis to explore these networks to compare the similarities and differences between two networks. [Result/conclusion] Scientific collaboration network extracted metadata from a scientific repository and publication could provide richer and more accurate information of collaboration than just using metadata from publications alone.This paper reveals the importance of scientific data management and open sharing.
Subjects: Psychology >> Applied Psychology submitted time 2023-04-21
Abstract： Culture has important social attributes. Previous studies have shown that adding traditional cultural attributes to a product, i.e., increasing the product’s cultural load, can improve consumers’ evaluations of the product. However, it is unclear how this affects brand evaluations. We infer that adding traditional cultural attributes to a product may increase the perceived social value of the product and, in turn, improve consumers’ evaluations of the status of the brand to which the product belongs. Furthermore, this positive effect may be stronger for utilitarian than for hedonic products.
Four behavioral studies and one brain-imaging study were conducted. Study 1 used a one-factor design with traditional cultural load (low vs. high) as the between-participant factor to examine the main effect of the traditional cultural load on brand status evaluations. Study 2 used a 2 (traditional cultural load: low vs. high) × 2 (product type: utilitarian vs. hedonic) between-participant design to assess the boundary of the main effect. Study 3a and 3b adopted a one-factor between-participant design to confirm the uniqueness of traditional culture by comparing it with modern culture (high-modern culture vs. low-traditional culture vs. high-traditional culture) and traditional Western culture (high-traditional Western culture vs. low-traditional culture vs. high-traditional Chinese culture), respectively, and also to reveal a mediating role of perceived social value. Finally, Study 4 used a one-factor within-participant design (low traditional culture load vs. high traditional culture load) to confirm the main effect and the mediating role of perceived social value again in an offline experiment. In addition, brain activations of a subset of participants in Study 4 were also measured throughout the experiment using functional near-infrared spectroscopy.
The results of Study 1 showed that increasing the traditional cultural load of a product can improve the perceived status of the brand. Study 2 found the boundary of this effect. Compared to hedonic product brands, utilitarian product brands are more likely to be affected by the traditional cultural load of products. Increasing the traditional cultural load helps to increase the status of utilitarian product brands. Furthermore, the results of Study 3 and Study 4 suggested that the positive effect of product traditional cultural load on brand status is mainly due to the increase in perceived social value. Study 4b found that only in the multi-person social scenario did brain regions associated with social and reward processing show higher levels of activation.
Our theoretical contribution is threefold. First, this research deepens the understanding of the traditional cultural load of products and establishes the link between the traditional cultural load of products and brand status. Second, it unravels the influence of the social attributes of traditional culture on the social value of the product, making it a key mediator in explaining the increase in brand status. Third, we reveal the limitations of using traditional culture in brand management. In addition, our research findings have important practical implications for guiding domestic brands to enhance their brand status.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] In the context of the rapid development of humanistic computing, this paper uses text mining technology to cluster Zuo Zhuan, which provides a reference for quantitative analysis such as topic mining in Spring and Autumn Period, and has a certain reference significance for multi-dimensional reorganization and analysis of classical texts. [Method/process] This paper uses text clustering method to analyze Zuo Zhuan quantitatively in many dimensions, breaking the linear and chronological record order of Zuo Zhuan. Firstly, using the word matching algorithm, the corpus of each vassal state is obtained from the characteristic words of Zuo Zhuan. Then the LDA topic model is used to process the characteristic words of Zuo Zhuan and the corpuses of selected vassal states. Finally, the topic strength calculation is performed in combination with the time information. [Result/conclusion] The experimental results show that the development of the Spring and Autumn Society and the vassal states can be explored according to the theme-word distribution. The development trend of the Spring and Autumn Society and various vassal states can be summarized through the theme intensity curve. Through the LDA topic clustering method, the development of war, politics and diplomacy in the whole society and different vassal states in the Spring and Autumn Period is finally revealed.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] This paper conducts research about the war incidents in Zuo Zhuan, it has important reference value for the study of pre-Qin history and Chinese culture. [Method/process] It constructs the basic framework system of the war incident in Zuo Zhuan based on the framework theory, uses the pattern matching method to identify the war sentence, selects the conditional random field model, and combines the feature template to identify and extract seven named entities, such as war time and warring parties. Finally, based on the obtained structured data, the war events are analyzed and visualized. [Result/conclusion] The research results show that the CRF model can be applied to the extraction of war events in Zuo Zhuan; the feature selection affects the results of entity recognition; about specific content, Jin, Chu, Qi, Zheng and other countries participated in the war more frequently. Jin was the main attacker. Zheng was the main defender during the Spring and Autumn Period.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] It is very helpful to build semantic ontology of Chinese ancient books for texting mining and text analysis of China history. However, there are lots of differences between ancient and modern Chinese in syntactic structure. The difference makes a lot of difficulties in Ontology Building of Chinese ancient books. [Method/process] This paper focused on ontology building methods of ancient Chinese books based on Natural language processing (NLP) technique. We designed the ontology model based on CIDOC CRM which is an international standard for the description of cultural heritages. Then we gave a solution to extract instances of the ontology automatically which is a hybrid method of regulation extraction and CRFs recognition based on the syntactic structure of Chinese ancient books. At last, we did an examination using one of Chinese ancient books called Zuo Zhuan. [Result/conclusion] The experiment results show that our method can improve the extraction precision of Ontology instances, which can enhance the efficiency of ontology construction from Chinese ancient books. This paper got 93% F-score on the testing of regular-based method, and 82.51% F-score on CRFs method using the best feature template. It also finds that it is important to use the characters of the position and part-of-speech of words to enhance the extraction of ontology instances in our methods.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] This paper focuses on the development of semantic organization of cultural heritage has important reference value for the study of cultural heritage in China. [Method/process] This paper adopted the method of systematic research, case analysis and statistical analysis,based on the survey data summaries,combed the research status of semantic organization of cultural heritage projects from semantic organizations and knowledge services and tools, and analyzed the key technologies of semantic organization of cultural heritage from 3 aspects: knowledge modeling, knowledge extraction, knowledge mining and knowledge utilization. [Result/conclusion] The research finds the keys to the development of semantic organization of cultural heritage are data interoperability, domain ontology standardization, personalized semantics, automation tools, data copyright.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] Automatic event recognition and extraction is an important topic in current research on topic mining of ancient classics. Among them, the recognition of event trigger words is a basic work, which determined the quality of event extraction. This article aims to explore the general methods of automatic recognition and classification of event trigger words in ancient classics. [Method/process] Firstly, we explored the method of trigger verb classification construction by LDA topic clustering, which was carried out on the ancient classics combined with qualitative analysis. After the classification schema was confirmed, we building a preliminary seeds set of trigger words based on the clustering results. Then we expanded the trigger verb seeds set by the semantic similarity calculation on the ancient classics text resources. In the experiment, we took Zuo Zhuan as the experiment data sources, which is an important ancient classics in the Period of Chunqiu. The experiment tested the results of trigger verb classification construction and the expanding efficiency of trigger verb from the seeds set. [Result/conclusion] The results show that the method proposed in this paper is feasible and effective, and the event trigger word set constructed based on this has a high degree of credibility. The sample size and scope of the experiment can be further expanded in the future.
Subjects: Other Disciplines >> Synthetic discipline submitted time 2023-03-31 Cooperative journals: 《农业图书情报学报》
Abstract： [Purpose/Significance] The spirit of Yuhuatai martyrs is one of the important components of the new democratic revolutionary spirit of the Communist Party of China (CPC). The primary documents about Yuhuatai martyrs is the significant source to record their spirit. Using text processing technologies, such as content annotation and feature construction to deeply excavate the content of the documents, which is not only conducive to carrying forward revolutionary culture and continuing the red spirit, but also beneficial to expanding the application objects of technology and promoting the improvement of text mining technology. [Method/Process] In this paper, the original documents related to Yuhuatai martyrs were used as the data source, which include 12,329 original records in 8 types of documents, including biographies of martyrs, letters, diaries, interrogation materials of the enemy and puppet governments, trial records, and oral history. Then the lightweight ontology of Yuhuatai martyrs was built, which was used as the feature description framework of Yuhuatai martyrs. Based on the domain ontology and trigger word features, relevant instances in the ontology were extracted from the documents of Yuhuatai martyrs, and the formal features of the multi-dimensional attributes of Yuhuatai martyrs were constructed and described. The categories and attributes of lightweight ontology described the Yuhuatai martyrs' group feature framework. Through the data analysis of the extracted ontology instance, the data analysis of Yuhuatai martyr group feature can be realized. [Results/Conclusions] Through the statistical analysis of the basic information, revolutionary activities and the relevant text content of the struggle in prison of Yuhuatai martyrs, this paper further revealed the group characteristics from the perspective of data, including: high education level, sacrifice at a young age, long-term struggle in the ruling center of the Kuomintang, adherence to faith, loyalty to CPC, full of family and country feelings of peace and order, and conscious practice of noble moral pursuit. By the application of lightweight ontology and other quantitative analysis methods in this paper, it is helpful to visualize the lofty ideals and beliefs of Yuhuatai martyrs, noble moral sentiments and the dauntless spirit of sacrifice for the people. This paper has a certain reference value for the presentation and dissemination of innovative Yuhuatai martyrs' spirit.
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