Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the rapid development of internet technology and e-commerce industry, live streaming has become a hot spot for major e-commerce platforms, and it has gradually turned consumers in live streaming rooms into fans who are active in the internet and become a force that cannot be ignored. In recent years, the launch of Eastern Selection Live broke the traditional e-commerce live streaming model, further narrowing the emotional connection between the audience and the anchor, and opening up a new model of integrating knowledge into live streaming. This article takes the Eastern Selection Live Room as an example to explore the needs of fans in China's live streaming from a participatory culture perspective, hoping to make a certain contribution to the innovative development of e-commerce live streaming in China.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: This paper uses Riesman's "thematic analysis" method of narrative analysis to summarize the characteristics of Northeast Chinese body narratives overseas and analyze the discourse strategies of Northeast Asian regional culture in international communication, in order to explore the multidimensional image of China constructed by Northeast Asian regional culture and provide a new perspective for China's Northeast Asian cultural creation and communication practice. The paper also analyzes the discursive strategies of Northeast Asian regional culture in international communication.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The collective crawling movement of college students is essentially the process of spreading the Internet fandom from online to offline. The study takes this process as the framework to analyze the role of individual psychological mechanisms behind this phenomenon, so as to further explore new forms and directions for the future development of youth subculture and provide new perspectives for the study of physical and behavioral communication. The study concludes that the crawling movement of college students is an external metaphor for fighting against the "meaningless" state of life with "disorder", which is a physical expression and realization of self-meaning by college students based on their own spiritual difficulties.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 城市形象传播的成功与否关系着城市的核心竞争力和可持续发展。近年来,视听传播成为城市形象传播的主要手段,而旅行类 Vlog 作为其中一种塑造城市形象的新兴方式,以平民 化的视角呈现与建构城市形象,从而使人们产生深刻的城市印象。本文以我国头部视频平台bilibili 中的国内旅行类 Vlog 为例,对其中的视听符号进行分类与分析,探究旅行类 Vlog 所含视听符号是如何建构我国城市形象的,并结合实际情况提出旅行类 Vlog 建构我国城市形象的发展建议。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the gradual improvement of economic level, camping as the representative of the surrounding tourism from the minority to the public. The rise of camping plays an important role in promoting economic development and improving the benign symbiosis between man and nature. At the same time, as the "mouthpiece" of the Party and the people, the news media should play a better role in environmental communication by insisting on positive publicity, guiding public opinion and expressing environmental justice demands.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The combination and promotion of digital reading and social platforms have led to the flourishing of social reading. While most existing studies focus on the development mode of social reading, user habits and the analysis of reading platforms, this study explores the significance of the construction of personality IP for social reading. We analyze the dialogue consciousness embodied in the construction of his personality IP, the construction of a common symbolic memory, and the focus on the interaction and fun of expression. The construction of the "novelist" personality IP is conducive to enhancing users' reading pleasure, establishing a core group of "novelists" as an interesting network and prying into the phenomenon of fragmented reading. At the same time, this paper also explores the problems of "novelists" in the construction of personality IP.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the background of continuous iteration of new media technology, the status of the main fans continue to improve, there are different types of fans. The clay figurine powder endows male artists with feminine temperament and imagines them as female images, thus obtaining the pleasure of star-chasing. With the opening and changing of social gender culture and the heated discussion of gender issues, the image of male artists is gradually out of the circle, clay figurines from the corner to the stage, competing for the right to speak in the center of the circle. The behavior of clay sculpture seems to reverse the traditional staring status, but it does not change the one-way power structure. Instead, it is trapped by commercial capital, unable to escape from the traditional gender structure, and solidifies the stereotype of gender cognition.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the improvement of people's living standard in recent years and the increase of people's desire to buy, more and more people have a stronger idea of selling idle goods. The second-hand idle platform in the embryonic stage of sharing economy came into being, and Alibaba Group, which is backed by the credit payment system, stands out among them. Based on the five elements of user experience proposed by James Garrett, this paper studies the Xianyu APP and explores its user experience and interaction design from the aspects of strategy layer, scope layer, structure layer, frame layer and presentation layer, which is of great significance for optimizing the user experience of Xianyu APP and improving and guiding other second-hand trading apps.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Jenkins's "Fusion Culture" mentioned the concept of "emotional economy": "It attempts to understand the emotional basis of consumer decision-making as a driving force for viewing and purchasing decisions." It believes that emotional economy is a new configuration of marketing theory In the post television era, the concept of television is no longer a medium or a means of communication. With the development of full media integration, programs carried on television have more channels for communication and interaction with the audience. [2] The post TV era of full media integration and fragmented communication has made campaign reality shows pay more attention to interactive participation with the audience. During the interactive participation process between the program and the audience, it is possible to effectively grasp the emotions of the target audience, use characteristic program content to carry out emotional communication based on the emotional characteristics of the audience, convey the core values of the program to the audience, thereby allowing the audience to identify, and ultimately achieve the goal of the audience consuming the values promoted by the program. From the perspective of emotional economy, this article observes how advertisers and live campaign programs interact with audiences in the post television era, and how they communicate program values to audiences and promote advertising products.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 习近平总书记在二十大报告中对我国文化软实力提出了进一步要求,要推进文化自信自强,铸就社会主义文化新辉煌。在全球化发展的背景下,5G 与云计算、大数据、人工智能等技术的深度融合将人与万物连接。目前,出版行业作为传播最有效的方式之一,呈现出数字化发展趋势,促进数字出版在海外市场的传播是建设社会主义文化强国的必经之路。基于数字出版的特点,以内容生产数字化、管理过程数字化、产品形态数字化、传播渠道网络化作为出发点,对当今我国数字出版“走出去”的现状、机遇与挑战、发展路径进行了探析。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 带货主播在这场流量盛宴中被赋予了“偶像光环”,齐聚在屏前的观众在情感的影响下,不断强化的感性心理使他们自发组成了强大的粉丝后台, “观众—粉丝”的情感转变使头部主播得以破圈发展。本文将以快手主播辛有志为例,以情感经济学视角分析个人 IP 建设的现状和问题。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 新媒体时代背景下,公众更加崇尚个性化的创作表达,各大平台上风格迥异的内容账号犹如雨后春笋般涌现。然而,具备人格化IP属性的创作账号却仍占少数。本文将以B站up主“罗翔说刑法”为例,在梳理国内外研究现状的基础上,围绕IP的定义与特质、人格化IP打造方法论、及其商业化可能性等方面进行剖析,从而进一步直观、清晰的理解人格化IP的商业化策略,并针对人格化IP的商业化可能性提出相应见解。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: China Rap and Singing Summit Duel is a home-made hip-hop music reality show talent show in China in 2022. Once launched, it has become a phenomenal and popular reality show from then to now. Nowadays, the phenomenon of homogenization is very serious, and its emergence has created a refreshing experience for music reality shows. Behind this reality show, there are characteristics of postmodernism. It also reintroduced hip-hop music to the public, changing the audience's views on traditional music reality shows, changing old prejudices, and creating a form of expression that perfectly integrates advertising and reality shows.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: At the end of 2020, the blind archaeological box launched by Henan Museum quickly attracted attention, and the Central Plains culture has been spread to a certain extent. Archaeological blind box, as a new design form at present, has unique advantages in the dissemination of traditional culture. To seize the opportunity of The Times and develop creative products can effectively help the dissemination of traditional culture. This paper analyzes the communication practice of archaeological blind boxes introduced by several museums, finds out their advantages and characteristics, summarizes the existing problems in the process of spreading traditional culture, and puts forward corresponding countermeasures, in order to provide some thoughts for the communication and promotion of traditional culture of archaeological blind boxes in the future.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the continuous expansion of the market scale of the short video industry, the short video for the purpose of film and television interpretation has received high attention as one of the segments. Short video is full of personified charm due to its personality characteristics as the creator. Conduct case study based on the case of IP account "Liu Bi Film" to explore the personalized connotation, value and operation mode of short video with the purpose of film and television interpretation, and to study its IP operation path. The study found that it conducts impression management through symbolic symbol coding, conducts cross communication with long and short explanations, and combines the establishment and maintenance of group circles, which significantly improves the communication effect of IP subjects, and provides story and shows the personality charm of the creators. However, at the same time, there are also problems such as the deviation of the plot and excessive commercialization operation. The IP operation of "Liu Bi Film" is discussed and put forward suggestions through the directions of the balance between copyright and public interest, the balance between commercialization and work quality, the exploration of new directions of secondary creation, and the integration of entertainment and the depth of thinking.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 文章在“产业融合理论”的基础上研究基于 AI 语音技术(TTS、ASR)的有声读物出版,梳理 AI 语音读物的“内容”“平台”“技术”三种产业模式,分析出版社参与 AI 语音读物产业面临的问题,最后提出对于出版社开展 AI 语音读物业务的建议与展望。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract:社群经济的力量随着互联网的发展逐渐壮大,各个行业都发现了社群中通过对粉丝的运营 能够带来的潜力与价值并纷纷投入其中,基于现有的研究,本文以互联网医疗为研究对象,运用文本分 析法,亲身参与观察学习社群,了解社群建构、运营与裂变的方式,解释互联网医疗在社群运营过程中 的行为和意义,同时结构社群从建立到扩大的一整个流程,以及后续需要的平台依托,从而组成的整个 商业闭环。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 科技发展使得媒介信息技术带来的内容分享成为了新的研究热点。基于 UTAUT-2 模型和启发式-系统式模型,以科普类短视频为研究对象,通过考察内容和技术两个方面,探究影响科普类短视频使用意愿和使用行为因素。经过对 1127 份有效调查问卷的分析,发现短视频的使用习惯与科普类短视频的使用意愿和使用行为有着正向的影响关系,娱乐动机对用户采纳意图的影响大于对科普知识的获取预期。这意味着科普短视频的制作应符合短视频用户的媒介使用习惯,在有限的时长内丰富内容价值,以合集等形式使碎片化内容形成系统;提升账号吸引力,构建与用户间的情感连接以增强用户粘性,巩固粉丝基础;借助国际短视频平台开拓科技类短视频的海外市场。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: As an indispensable part of a country's cultural strategic industry, video game industry is of great importance to cultural diplomacy. At a time when games are regarded as the ninth art, combined with its special status as a cultural industry, the study of games includes many aspects such as its form, medium, participants, etc. , its own national, cultural and commodity nature determines that it has a huge advantage in the dissemination of ideas and values, social life-style and mass culture, and so on, is an important force in the construction of national image. In recent years, our country has made certain achievement in this respect, but at the same time there are also difficulties and problems. Therefore, this article has made the discussion to the domestic electronic game's external dissemination development question, this paper puts forward the strategy of strengthening the external communication influence of games to support the construction of “Credible, lovable and respectable” national image.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 数字藏书票是实体藏书票基于区块链技术的数字化转型,是文化数字化的重要应用领域之一。本文根据创作基础,将数字藏书票分为原生数字藏书票、衍生数字藏书票与半生数字藏书票三种。原生数字藏书票实现了藏书票的数字化创新;衍生数字藏书票打破时空限制,实现了传统资源的数字共享; 伴生数字藏书票开发了产品的附加价值。目前,数字藏书票作为一个新生事物,热度居高不下的同时也存在着许多安全风险亟待解决,需要各方共同努力,促进国家文化数字化转型,迎来数字藏书票发展的“黄金期”。
Peer Review Status:Awaiting Review