The usage of WeChat to promote academic publishing in China A case study on Chinese Laser Press

分类： 物理学 >> 普通物理:统计和量子力学,量子信息等 分类： 物理学 >> 电磁学、光学、声学、传热、经典力学和流体动力学 提交时间： 2022-06-23

Xiaofeng Wang Ying Deng Xuan Lyu Xinlei Zhang Lei Yang

摘要： WeChat is one of the most popular social media applications in China and is widely used by publishers to promote their journals and activities. The Chinese Laser Press (CLP) has four WeChat accounts; approximately 1 million reads were recorded in 2018. The most influential WeChat account of the CLP had almost 43,000 subscribers at the end of 2019. WeChat is a successful tool for connecting journals with readers and can increase the visibility of the journals both within China and elsewhere. Connecting with researchers via WeChat is helping CLP maintain relations with researchers throughout their career.

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