Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 城市形象传播的成功与否关系着城市的核心竞争力和可持续发展。近年来,视听传播成为城市形象传播的主要手段,而旅行类 Vlog 作为其中一种塑造城市形象的新兴方式,以平民 化的视角呈现与建构城市形象,从而使人们产生深刻的城市印象。本文以我国头部视频平台bilibili 中的国内旅行类 Vlog 为例,对其中的视听符号进行分类与分析,探究旅行类 Vlog 所含视听符号是如何建构我国城市形象的,并结合实际情况提出旅行类 Vlog 建构我国城市形象的发展建议。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract:社群经济的力量随着互联网的发展逐渐壮大,各个行业都发现了社群中通过对粉丝的运营 能够带来的潜力与价值并纷纷投入其中,基于现有的研究,本文以互联网医疗为研究对象,运用文本分 析法,亲身参与观察学习社群,了解社群建构、运营与裂变的方式,解释互联网医疗在社群运营过程中 的行为和意义,同时结构社群从建立到扩大的一整个流程,以及后续需要的平台依托,从而组成的整个 商业闭环。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Social networks play an important role in modern people's lives. The continuous evolution of media forms gives individuals more independent media choices and makes social media migration easier. Existing studies focus more on migration across platforms, and few studies focus on the migration practice of accounts on the same platform. Based on in-depth interviews with 11 Weibo alternate account users, from the perspective of social media migration, this study examines the changes in social relations and self-disclosure brought about by migrating from the main account to the alternate account, and further clarifies that the alternate account is actually related to how the individual is in social media. In the cyberspace where public and private are intertwined. At the same time, this paper also makes a further reflection on its own research contribution.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 新媒体时代背景下,公众更加崇尚个性化的创作表达,各大平台上风格迥异的内容账号犹如雨后春笋般涌现。然而,具备人格化IP属性的创作账号却仍占少数。本文将以B站up主“罗翔说刑法”为例,在梳理国内外研究现状的基础上,围绕IP的定义与特质、人格化IP打造方法论、及其商业化可能性等方面进行剖析,从而进一步直观、清晰的理解人格化IP的商业化策略,并针对人格化IP的商业化可能性提出相应见解。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 2022 年 2 月 4 日,北京冬奥会开幕式成功举办,成为中国展现国家形象的重要名片。既往研究多集中在三个领域:一是以新媒体为载体剖析北京冬奥会国家形象的展现、二是从文化层面分析冬奥会开幕式构建的国家形象、三是将冬奥会与国家形象放在全球化的视角来解读。以上三个领域多从宏观方面探讨,本研究则选取“中国人的浪漫”这一全民热议的话题作为切入点通过文化符号的搭建、对民众的关怀以及将瞬间编制永恒的艺术创造分析北京冬奥会开幕式构建与传播的国家形象。同时,“中国人的浪漫”这一话题被热议,背后反映了更深层次的文化自信,以及疫情背景下仪式对民众心理的补偿作用。此外,作为被抽象出来的话题,“中国人的浪漫”,也有助于集体记忆的形成,丰满并重塑着国家形象。最后,本文亦对研究不足做出了反思。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of new media technology, users gradually get rid of the situation of passive access to information and become users involved in the production and dissemination of Internet content, and their identity as producers and consumers is increasingly prominent. In recent years, Bilibili has provided conditions for users to participate in content production, and with its unique content presentation and user participation methods, it has continuously developed into a strong competitor of video platforms such as iQiyi and Youku. Therefore, based on the method of participatory observation, this paper studies the user participation of Internet video platform by taking Bilibili as an example. Through the analysis of the ways and characteristics of the user participation of Bilibili, this paper discusses the current obstacles encountered by the user participation of Bilibili, and puts forward suggestions to promote the user participation of Bilibili in view of these problems.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: This paper uses Riesman's "thematic analysis" method of narrative analysis to summarize the characteristics of Northeast Chinese body narratives overseas and analyze the discourse strategies of Northeast Asian regional culture in international communication, in order to explore the multidimensional image of China constructed by Northeast Asian regional culture and provide a new perspective for China's Northeast Asian cultural creation and communication practice. The paper also analyzes the discursive strategies of Northeast Asian regional culture in international communication.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The emergence of the novel coronavirus outbreak has made the public realize that health is the primary issue that people should pay attention to, and it is particularly important to strengthen the popularization of health knowledge. In such an environment, popularizing medical and health science with the help of the most popular short videos plays a great role in improving public medical and health related knowledge and public health common sense. As the most popular video website for young people at present, Bilibili has a very high frequency of use. This platform is used to study the content production of high-quality health science bloggers in Bilibili , and put forward suggestions for improvement of this kind of videos, so that many health science bloggers can gain more traffic and attention and improve the public's cognition of health common sense.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the rapid development of new media technology, deep integration has become the mainstream of The Times, "audience" has become "user", and more attention is paid to individual choice and process experience. Interactive video mobilizes the user's skills to deal with unknown challenges, and users gain a sense of agency and participation through pauses, choices, substitution and immersion. Based on the gamification theory, taking Bilibili's popular interactive videos as an example, through online participatory observation, the text data of bullet screen is mined to explore the emotional experience generated by users in the process of watching, as well as the cultural significance highlighted behind it and audience behavior, so as to clarify the communication characteristics of interactive videos of Bilibili.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the increasing prosperity of the short video industry, the economic benefits brought by online red IP are increasing exponentially. How to incubate an online red account and successfully realize the realization and subsequent maintenance of its traffic has become an urgent issue for major MCN (Multi Channel Network) companies to pursue economic benefits. This paper will take Tiktok blogger "Little Fish Begonia" as an example to explore the realization and maintenance path of the current Internet celebrity personal IP economic benefits. Through analyzing Xiaoyu Haitang's account status, content format, and business model, it is found that planning and producing content that is expected by the public and possible to be realized in daily life, based on the aesthetic bias of the public, can enable short video IP to obtain more traffic and attention, and is also the foundation for achieving IP economic benefits.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 社交网络上,人们经常因兴趣相同或观念一致而结成圈子,这样的圈层传播与现实生活中的社会交往、人际关系、组织运作方面上有很多的不同。这样的圈子里面每个人的地位都是平等的,用户可以在去中心化的豆瓣小组中自由发言,圈层中的交流跨越了时空界限。在赛博空间中,用户更容易表达出平时生活中不易展露的一面,结识到与自己观念一致的朋友。因此,豆瓣小组组中不少组员都对小组有着很强的归属感,彼此直接有着特定的称谓。本文将针对这一现象,探讨研究在豆瓣小组中,有哪些因素会影响到用户对于小组的归属感。本文将采用网络参与式观察法和问卷调查法,主要是在豆瓣流量较大的小组内发表问卷,收集材料,整理豆瓣小组成员对于进组门槛和小组归属感的看法,整理成相关表格进行研究。 豆瓣小组的进组主要分为两种,一种是有门槛,一种是没有门槛,在有门槛的进组方式中,又细分为看组规答题、才艺展示、和用户邀请等方式,这一过程也是对组员进行筛选。经过筛选才能进的小组,在小组认同的感受上,要强于无门槛的小组。但这个门槛究竟需要如何设置,才能更好的满足用户对小组成员筛选的需求,得出结论。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: China Rap and Singing Summit Duel is a home-made hip-hop music reality show talent show in China in 2022. Once launched, it has become a phenomenal and popular reality show from then to now. Nowadays, the phenomenon of homogenization is very serious, and its emergence has created a refreshing experience for music reality shows. Behind this reality show, there are characteristics of postmodernism. It also reintroduced hip-hop music to the public, changing the audience's views on traditional music reality shows, changing old prejudices, and creating a form of expression that perfectly integrates advertising and reality shows.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 播客产业在两千年初的美国已经出现,传入国内进入相当长时间的冷却期,直至 2020 年随 App 小宇宙播客的创立重新回归公众视野,同年也被称为播客元年。随着年轻人的生活节奏逐渐加快,相应的娱乐需求也会增加,在这样的背景下小宇宙并没有在产品设计中将社交互动或者栏目活动等娱乐性功能建设摆到突出位置。本次论文将结合听觉文化和当下背景对小宇宙 APP 的娱乐性功能建设进行探究。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, dubbing industry has gradually changed from being a behind-the-scenes contributor to being a famous representative. dubbing exists and contains culture in various forms of IP works.This paper will discuss the special charm provided by dubbing for the successful characterization of IP works and how to develop it effectively of the characteristics in the future.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, the variety show of our country is in a period of rapid development, and all kinds of creative programs are popular. In this era of equality and progress, the status of women is getting more and more attention from people. Mango TV just follows this popular phenomenon and launches its self-made variety show "Sister Who Breaks the Wind and Waves", which mainly invites more than 30 female artists to participate in the competition and finally debuts in the form of a group, winning the attention of the society and the majority of female groups. This paper will analyze the elements of the program's success from the three perspectives of the program's narrative characteristics, narrative framework and narrative discourse.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 粉丝文化已经成为当今社会不可忽略的一种社会现象,不应该将其孤立化,甚至认为它是一种病态的文化。粉丝的内容创作也有其逻辑,粉丝是更为“狂热”的受众,粉丝对媒介的使 用程度和对信息获取的渴望程度要高于其他的普通受众,新媒介赋权恰好让粉丝的文化参与权和表达权得到进一步提升,不断激发粉丝的自我创造力,促进了粉丝的文本生产力,这些都是粉丝媒介素养发展的重要组成部分。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In 2020, the COVID-19 broke out, and this major public health emergency seriously threatened human health. At the same time, society has become increasingly aware of life and health, and the demand for health information dissemination is also increasing. Health communication research has become a new research upsurge. However, while the dissemination of health information has brought knowledge popularization to the public, there have also emerged issues in terms of subject, content, and form. Therefore, in the post epidemic era, how to better promote healthy transmission is a problem that we have to consider.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the rapid development of internet technology and e-commerce industry, live streaming has become a hot spot for major e-commerce platforms, and it has gradually turned consumers in live streaming rooms into fans who are active in the internet and become a force that cannot be ignored. In recent years, the launch of Eastern Selection Live broke the traditional e-commerce live streaming model, further narrowing the emotional connection between the audience and the anchor, and opening up a new model of integrating knowledge into live streaming. This article takes the Eastern Selection Live Room as an example to explore the needs of fans in China's live streaming from a participatory culture perspective, hoping to make a certain contribution to the innovative development of e-commerce live streaming in China.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 本文从质性研究的角度,分析了在信息管理语境下大学生在 B 站的收藏行为,并对访谈对象的收藏夹“吃灰”现象进行了跟踪研究。使用滚雪球抽样的方法,经过从调查者微信中抽取、访谈对象推荐,最终共抽取 17 名访谈对象,采取半结构化访谈,运用电话采访的方式,对这 17 名访谈对象的 B 站收藏夹使用情况以及收藏夹的“吃灰”情况进行调查,以扎根理论为研究方法,通过开放式编码、主轴编码和选择性编码的方式,并对编码进行理论饱和度检验,最终归纳出了 60 个初始概念,18 个概念范畴,并归纳出了 2 个主范畴,最终提炼概念,结合框架形成了各范畴之间关系的导图。通过研究发现,本文提出如下观点:大学生在 B 站收藏夹的信息管理行为受到主观与客观双重因素影响,“收藏夹吃灰”行为作为结果易于出现在收藏过程中的各个环节,主观因素在大学生针对收藏夹的信息处理中占据重要地位,尤其是信息焦虑;同时发现,大学生的媒介素养在收藏夹信息处理过程中发挥了重要作用。本文是对新媒体时代宏观信息管理行为的具体补充与拓展。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the age of new media, the establishment of cross-media storytelling has become the way of development and marketing of many Ips. Combined with Henry Jenkins' fusion culture theory, this paper analyzes the cross-media storytelling of NetEase game "Onmyoji". Then discusses the characteristics of game IP in cross-media storytelling, and the role of fans' intellectual communities in cross-media storytelling, finally try to make suggestions on the problems in the cross-media storytelling system of "Onmyoji".
Peer Review Status:Awaiting Review