How to deeply Cultivate the Sinking Market in Community Group Buying in the Post-Pandemic Era postprint

Abstract: After the outbreak of the new crown epidemic in 2020, the national economy has entered a deeper digital era. The rise of community group buying not only avoids the gathering of people buying daily necessities, but also wins the favor of the people with lower prices. Since 2020, internet companies such as Meituan, Didi Chuxing, and Pin duoduo have joined the community group buying industry one after another, hoping to make a big splash in the fresh food e-commerce field through community group buying. important strategic deployment. This paper makes suggestions on how community group buying can deepen the sink market and promote the country's economic development, from the competitive advantages of the sink market, the current state of cold chain e-commerce development in the sink market, and the problems that exist, to multiple dimensions of future development.