Research of Influencing Factors of Library WeChat Official Account Using Intension of Aged Teacher Readers postprint

Abstract: [Purpose/significance] The low intention of the elderly teachers has seriously affected the development and progress of the WeChat public platform in university libraries. Therefore, it is necessary to study the factors affecting the use of the elderly teachers in the WeChat public platform of the university library. [Method/process] In order to deal with these problems, a novel research model and some hypothesis are proposed based on SEM(structural equation model), TAM(technology acceptance model), and regulating variables, including sexuality, age, and so on. Then, 692 aged teacher reader questionnaires are provided by Sichuan library to validate and analyze the above model and hypothesis. [Result/conclusion] The research results show that practicability perception and group influence have significant positive effect on using intension of aged teacher readers, of which practicability perception get the most significant effect.