Analysis on the Research Hot Topic and Process Evolution of Reading Promotion Evaluation postprint

Abstract: With the continuous innovation of reading promotion in theoretical and practical research, as well as the positive role it plays in leading the national reading, reading promotion activities are actively carried out all over the country. However, efficient promotion is inseparable from objective evaluation research, and scientific and reasonable evaluation of the effectiveness of reading promotion can provide objective reference for effective promotion of reading activities. By collecting Chinese and foreign literature related to reading promotion evaluation, this paper used CiteSpace visualization tool to analyze the research hotspots and research processes of these literature, and then located the main research content and evolution process of reading promotion evaluation from the perspective of literature research, aiming to provide research basis and reference for reading promotion evaluation, and provide new thinking and direction for scientific and effective reading promotion activities.