Digital Trade and Common Prosperity - Evidence from Provincial Level

Abstract: Returning home for entrepreneurship is one of the important measures to promote common prosperity. The rise of rural digital trade has accumulated rich previous experience, economic resources, and entrepreneurial opportunities for returning home for entrepreneurship activities, which can effectively drive the successful development of returning home for entrepreneurship, promote the spontaneous growth of rural economy, and inject more innovative vitality into rural economy. Digital trade can achieve common prosperity between urban and rural areas in terms of channels, resources, and markets by connecting urban and rural entrepreneurship channels, integrating urban and rural entrepreneurship resources, and opening up urban and rural entrepreneurship markets, thereby narrowing the wealth gap between small towns and rural areas. We can strengthen the role of digital trade in promoting entrepreneurship activities in rural areas by improving relevant legal regulations, promoting vocational training for rural returnees, and encouraging cross departmental cooperation among returnees, in order to better achieve common prosperity.