Subjects: Psychology >> Applied Psychology submitted time 2025-03-25
Abstract: Based on the Expectation Confirmation Model (ECM), this study explores the impact of perceived usefulness, expectation confirmation, and satisfaction on college students’ continuous use of large language models, and examines the moderating effect of the willingness to communicate with AI. Through empirical analysis of questionnaire data from 189 college students, using the chain mediation model and moderation effect test method. The research results show that perceived usefulness has a significant positive impact on continuous use intention through the chain mediation of expectation confirmation and satisfaction; the willingness to communicate with AI plays a moderating role between perceived usefulness and continuous use intention, and the effect is more significant in the low communication willingness group.
Peer Review Status:Awaiting Review