Abstract:
Protected values refer to a concept that people refuse to trade with any other value, especially with economic value. The evidence of cognitive neuroscience research in recent years shows reasons why people can act the behavior of sacrificing life for righteousness for protected values, such as defying interests or even giving up life. On the one hand, because protected values are characterized and constructed by an absolute rule of deontology, which makes people less to weigh the advantages and disadvantages; on the other hand, because protected values are closely related to the processes of self-identity and moral identity, and thus are subjectively endowed with the highest value. Further studies are needed to further clarify the neural mechanism of protected values, focus on its cultural differences, and carry out the corresponding practical research on intervention and correct guidance of protected values.