Research on the communication strategy of science and technology Journals in the era of integrated media——Taking The Chinese Journal of Nonferrous Metals as an example

Abstract: Purposes  In the context of media integration, a feasible media integration communication strategy for scientific and technological journals has been summarized, with the aim of enabling scientific and technological journals to face academic users with a more proactive attitude, more diverse and close to user needs, and more diverse communication forms and channels, thereby improving the integrated media communication ability of scientific and technological journals. Methods Based on the concept of meeting the academic needs of users, this paper analyzes the challenges and opportunities faced by the integrated media communication of science and technology journals, and conducts research on the specific content and effectiveness of The Chinese Journal of Nonferrous Metals in the integrated media communication practice case. Findings  A highly universal dissemination strategy for scientific and technological journals has been proposed from four dimensions: service, platform, content and efficiency of dissemination. Conclusions  Enhancing service awareness, building communication platform, optimizing communication content and improving communication efficiency are important means to enhance the communication capacity and academic services of scientific and technological journals. They can expand the influence of scientific and technological journals and achieve high-quality dissemination.