Whose values are AI models aligning with? How culture shapes people’s normative expectations of AI value: An Integrative Review

摘要: With the rapid development and widespread application of artificial intelligence (AI) technology, the profound cultural influence on AI values has attracted widespread attention. Research to date, however, has not systemically looked at both the human universals and cultural differences in people’s normative expectations of AI values. To further explore the potential impacts of culture on AI values through the lens of cultural psychology and highlight the importance of taking into account the role of cultural diversity played in AI developments and applications, our current integrative review briefly synthesizes what might be the cross-cultural consensus and what might be the cultural differences in shaping people’s attitudes, behaviors, and normative expectations regarding AI values. In addition, we discuss the vital role of cultural beliefs and cultural norms in the ethical supervision and application of AI in human society. To better understand the complex interaction between AI and culture, future work should focus on developing and iterating algorithms for diverse cultural scenarios, thereby both promoting the globalization of AI application and meet diverse cultural demands to ultimately improve the well-being of individuals and society across the globe.